Business Offer EEN

The title should be clear and meaningful for non-experts in the technology or application field. It should enable potential partners to see if the profile interests them.
It should be:
• Clear AND Concise (It is not an advert, and there is room in the summary and description for further details)
• Attractive (Avoid “marketing speak”: remain as matter-of-fact as possible).

Add a summary of the offer. It should be a short overview and aim to answer the following questions:
• Where (geographically) is the offer from?
• What sort of organisation is doing the offering?
• What is being offered (put the emphasis on the “what”, not the “how”)?
• What are the main advantages for the user?
• Who are the targeted partners?
• What sort of deal is sought?
The summary is usually the first – and sometimes only – thing potential partners will see.

• Describe the technology or product; try to indicate clearly the innovation you propose (provide quantitative data if possible and put the emphasis on explaining the “what” and not on the “how”).
• Elaborate on points covered in your summary. If possible back up descriptions with data to support any claims.
• Provide information about the expertise or know-how of the proposer.
• Do not include a sales promotion of your technology or product.
• Do not include the advantages of the technology / product, it will come below.
• Do not write your description with a specific market in mind: concentrate on the business/technological aspects of the technology/product you are offering.
• If you use abbreviations, please make sure that full names are given, as well as further explanation (if necessary).
• Please make sure that your profile is understood by people who may not be the experts in this particular technology field.
Important: Stand-alone acronyms, product names or trademarks are not allowed in the description.

Help: In this field describe clearly the innovative aspects, economic advantages/benefits of the business and how your services would be of benefit to interested parties. Describe clearly the innovative aspects, economic advantages/benefits of the profile.

• Consider elements such as performance, ease of use, need of specific know-how, or expertise to adopt your technology the product/service.

• Indicate if there is potential for the product to cross over into other industry sectors / markets.

• Avoid generalities such as “best” or “unique”, but try to specify innovation by comparison with prevailing technologies products.

• Whenever possible, quantify the innovative aspects or advantages of your technology/product, putting the emphasis on explaining the “what” and not the “how”.

• Particular points to cover include experience in the sector, strong knowledge of the sector, long lasting existence, innovative distribution services, sales force information, reliability, knowledge of local markets and commercial networks.

• Ensure that all input (i.e. performance / ease of use of a product) is backed up in a quantitative way.

Please note that a space and punctuation marks each count for one character.

Please note for Business Offers this is now compulsory field. When completing this field while writing these types of profile always consider the main advantages the company could offer potential partners. i.e. well-known brand (although do not mention brand names), wide range of products, innovative products, company established for a very long time etc.

It maybe useful to add a bullet list of other main advantages related to the product i.e. Potential innovative product aspects, novelty, performance, ease of use, economic benefits, comparison to competitive products already on the market. etc.

A special link to resume the form will be sent to your email address.